The guides
Build a practice you actually ownWhat Canadian directories cost, what they rent you, and how to outgrow depending on them.DIY, template, or designer?A decision framework for choosing how to build your website.How clients choose a therapist onlineWhat actually happens across three open tabs, and why it's not about persuasion.Therapist website mistakes that quietly cost you inquiriesThe client's path from search result to contact form, stage by stage.What a profile video actually communicatesLength, what to say, and when a phone is enough.SEO for therapists in CanadaWhat actually matters, and the rituals worth dropping.Does your practice qualify for a Google Business Profile?A decision table for online, home office, rented room and clinic setups.How therapists can show up in ChatGPT and Google AIDocumented vs unproven vs contradicted, claim by claim.How much does a therapist website cost?Every option compared, in CAD, with three-year math.What your College allows on your websiteTestimonials, claims, and a compliance checklist.Getting clients beyond Psychology TodayBuild marketing you own, with directories in support.
Frequently asked questions
Who are these guides for?
Canadian therapists, counsellors, psychologists, and social workers in private practice who want to understand websites, SEO, and marketing well enough to make good decisions, whether they hire help or do it themselves.
Do I need to be a SessionSpark client to use these?
No. The guides are free and complete on their own. If you would rather have all of it handled for you, that is what we do, but the resources are yours either way.
How current is the information?
Guides are dated and we update them when prices, platform behaviour, or College standards materially change. Where rules vary by province or College, we say so and link to the primary source.