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Live Q&A workshop for new therapists

Marketing basics for new Canadian therapists

You went to school to help people, not to build websites or figure out how to market yourself. But everyone faces the same challenge once they're out: how do you get found by the clients who need you, with a limited budget, limited time, and limited energy. A live, small-group Q&A, not a course. Bring your own questions and ask them out loud.

Save my spot — $39 CAD See what's covered

Kept small, 5 to 8 people, so there's room for real questions. Live on a Google Meet, with a short replay for paid registrants who can't make it.

A therapist waving hello on a video call from a laptop

01 Who this is for

If any of this sounds familiar

Built specifically for therapists in their first few years of private practice in Canada.

i

You were trained to help people, not to market yourself

Grad school teaches modalities and ethics, not how prospective clients actually find a therapist. Nobody handed you a plan for this part, and you're figuring it out on your own time, after hours.

ii

Your budget and your time are both genuinely limited

Between caseload, supervision, insurance paperwork and everything else a new practice requires, there isn't much left over for marketing, in money or in hours. You need to know what actually matters first.

iii

You're not sure what's worth doing

You've read conflicting advice about directories, SEO, Google Business Profile and "AI optimization," and you can't always tell what's real from what's someone selling you something.

iv

You want a real answer, not a sales pitch

You've sat through webinars that were secretly 45-minute ads. This one isn't: the content stands on its own, and there's exactly one low-pressure mention of SessionSpark, near the end.

A quiet, plant-filled desk with a laptop, the kind of setup marketing gets squeezed into after hours

02 The details

60–75 min
Live session length
5–8
Small group, capped at 9 so there's time for your question
Google Meet
A regular meeting, not a webinar. Everyone can unmute.
$39 CAD
Credited toward a SessionSpark build within 60 days

03 What's covered

Five things, explained honestly

A short walkthrough of each (about 25 to 30 minutes total), then open Q&A for the rest of the session. Ask about your own specific situation.

a

Where clients actually find a new therapist, and what to do first

Referrals, directories like Psychology Today, and the real difference between marketing you rent and marketing you own. A simple way to decide what's worth your limited time this month, and what can genuinely wait.

Further reading: Getting clients beyond Psychology Today →
b

What actually matters for SEO

The handful of documented, doable-in-month-one basics, and which popular "requirements" (a certain posting frequency, an exact word count) aren't backed by anything Google has actually said.

Further reading: SEO for Therapists in Canada →
c

Google Business Profile: do you qualify?

The real eligibility test: do you meet clients in person at a fixed, staffed address, and are you comfortable with that address being public. Not every practice should have one, and that's fine.

Further reading: Does your practice qualify? →
d

What AI search tools do and don't need

Nothing about an existing website needs to be torn up for AI search. A few things confirmed in the platforms' own documentation, next to a couple of "AI SEO" claims sold with no documentation behind them at all.

Further reading: How therapists can show up in AI search →
e

What actually goes into a website that gets found

If you take away nothing else from this session, it's this: the handful of things one landing page genuinely needs, who you help, how someone reaches you, and how it's structured so search can find it. One clear page beats ten polished-looking gaps.

Further reading: Therapist website mistakes that quietly cost you inquiries →

04 How it works

A consultation, opened up to a small group

i

Register and save your spot

$39 CAD reserves one of 9 seats. You'll get the Google Meet link by email ahead of time.

ii

A short walkthrough

About 25 to 30 minutes covering where clients actually come from, SEO, Google Business Profile, AI search and website ownership, with real Canadian sources named as we go.

iii

Open Q&A

The rest of the session is yours. Unmute and ask about your own situation. If the honest answer is "you don't need to change anything," that's what you'll hear.

iv

A short replay if you miss it

Paid registrants who can't attend live get a 48 to 72 hour replay window. It isn't posted publicly afterward.

A therapist and client in an actual session, the work all this marketing is in service of

05 Price

Small cost, big takeaways, rolled into your build if you work with me

$39CAD
  • 60–75 minute live Q&A, kept small at 5 to 8 people, capped at 9
  • Walkthrough of referrals and directories, SEO, Google Business Profile, AI search and website ownership
  • Real, honest answers to your specific situation
  • 48–72 hour replay if you register but can't attend live
  • Full credit toward a SessionSpark website build, if you book one within 60 days
A calm, softly lit therapy room with a pink armchair

06 Save your spot

Tuesday, September 8, 2026 · 1:00 PM ET

Only 9 seats. Reserve yours for $39 CAD and the Google Meet link will be emailed to you ahead of the session.

Reserve my spot — $39 CAD

07 Common questions

Before you join

Do I need to already have a website or a marketing plan?
No. This is equally useful whether you're starting from nothing, relying entirely on referrals right now, patching up a DIY site, or trying to decide if your current setup is actually fine as is.
What if I can't attend live?
Paid registrants get a 48 to 72 hour replay window. It's not a permanent public recording, so it's worth watching soon after the session.
Is this specific to my province?
The SEO, Google Business Profile and AI search content applies across Canada. The advertising-rules discussion uses Ontario's CRPO as a worked example, since that's the standard we've verified in depth, and points you to check your own college's current wording, since rules vary by province and profession.
What happens with my $39 if I don't hire anyone?
Nothing happens, and nothing is owed. The $39 pays for the session itself. The credit toward a build is only applied if you choose to book one within 60 days, it isn't a deposit you need to use.

08 Let's begin

Bring your real questions. Get real answers.

Only 9 seats, Tuesday September 8 at 1:00 PM ET.

Reserve my spot — $39 CAD Or email hello@sessionspark.co